Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers.
We work hard, but we have fun. We love what we do and believe in our clients and like to share them with the world.
Krupa is a strategic PR agency, focusing on all things culinary, from food brands to restaurants, and all aspects of wellness. We reflect the vibrancy of our clients!
We work with clients who are looking to make the world a better place. So, we are conscious about who we work with and look for brands that are delicious, innovative, and unique with an element of coolness and fun.
When it comes to food, all of our clients are all-natural and organic, and use only the highest quality ingredients; their products also never contain dyes or chemicals you can’t pronounce. The restaurants we work with have relationships with local farmers and care about their customers.
Our wellness brands are cutting edge and innovative. They easily fit into one’s life and are effortless. Look good; feel better!
From what you put into your body to what you wear and how you better yourself physically and mentally, our clients inspire the best in each of us, which is why we care so much about the brands we represent. We believe in and use them ourselves.
For each client, we create a unique approach and tailor each plan according to needs. We believe that expectations are meant to be surpassed and love watching our clients grow and how our work can make an impact on the bottom-line.
We work hard. We have fun. But we also get the job done! We love what we do, and that’s why we’re doing it. We believe in our clients and are proud to present them to the world.
At Krupa, it’s all about YOU…
With Michigan beginnings in the political sphere and a bicoastal plunge into all walks of PR, my mom called me a professional intern! I worked for a Congressman in Washington D.C. and the Democratic Constituent Relations office in Michigan’s capitol before I landed an internship in New York City at Major League Baseball’s Commissioner’s Office.
After testing the waters at MLB, I knew the sports industry was not for me (thank you manyth internship).
What I needed was more excitement, so I was lucky to be introduced to Lizzie Grubman, who catapulted my lifestyle PR journey. I was very fortunate to have been personally mentored by Lizzie, who took me under her wing and taught me the in’s and out’s of PR. We worked with a lot of nightclubs and handled countless celebrity events. After five plus amazing years, sunny California called my name.
I opened the West Coast office of Berk Communications where I continued to launch with hospitality and lifestyle clients. After three years of learning to run an office, in 2010, I was inspired to open Krupa Consulting! I found my true calling with the things I am most passionate about: natural, well-created food and wellness. Every day is a new challenge that inspires. Krupa is the evolution of doing what we love best; it is ever evolving, deepening in resources and creativity, and expanding.
MELISSA GIBSON (LA)
BROOKE ARONOFF (LA)
JULIA ADKERSON (LA)
NINA KEMPNER (LA)
NICOLE MCNEY (NYC)
DANIELLE NEAL (LA)
LIANNE ZACKLER (LA)
CYNTHIA PENA (LA)
ANNABELLE GILETTI (NY)
Krupa brings mainstays and emerging brands into the limelight.
We specialize in a 360 viewpoint for our brands by building them not only through innovative press, but also through strategic partnerships and new media.
Krupa brings brands (established and emerging) into the limelight by building their profiles in consumer lifestyle, food, buzz, business, and wellness press. We excel at building editorial profiles in both in-book and online outlets. We assist in creating social strategies so our clients can shine on digital platforms (Instagram, Facebook, Snapchat, etc).
We like to build to one’s coolness factor by creating amazing partnerships; looking for unique sponsorships and speaking opportunities; and adding in events of all sizes. With deep roots in Los Angeles and New York, we believe it’s important to tap into the tastemakers from coast to coast and the perfect consumers for each brand in between.
Thrive Market (launched), Tastemade (launched), Cadet, Bondi Harvest, Prova Pizza, Church Key, Athos, Angelini Alimentari, Burger Lounge, The Counter, Freshii, Flow Kana, The Class by Taryn Toomey, Freddy Smalls, Fresh & Co, Smari, The Jamie Oliver Foundation, The Jorge Posada Foundation, La Colombe, The Mondrian, OMG Meditation, Pause Floating Studio, Pete’s Paleo, Pursoma, Koral Activewear, TedX Manhattan Changing the Way We Eat, Three Jerks Jerky, VistaJet, Unplugged Mediation, Cook Beautiful by Athena Calderone, Dona Chai, The Food Therapist, Ramona Wine Spritz