Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers.

We work hard, but we have fun. We love what we do and believe in our clients and like to share them with the world.

ABOUT

Krupa is a strategic PR agency, focusing on all things culinary, from food brands to restaurants, and all aspects of wellness. We reflect the vibrancy of our clients!

We work with clients who are looking to make the world a better place. So, we are conscious about who we work with and look for brands that are delicious, innovative, and unique with an element of coolness and fun.

When it comes to food, all of our clients are all-natural and organic, and use only the highest quality ingredients; their products also never contain dyes or chemicals you can’t pronounce. The restaurants we work with have relationships with local farmers and care about their customers.

Our wellness brands are cutting edge and innovative. They easily fit into one’s life and are effortless. Look good; feel better!

From what you put into your body to what you wear and how you better yourself physically and mentally, our clients inspire the best in each of us, which is why we care so much about the brands we represent. We believe in and use them ourselves.

For each client, we create a unique approach and tailor each plan according to needs. We believe that expectations are meant to be surpassed and love watching our clients grow and how our work can make an impact on the bottom-line.

We work hard. We have fun. But we also get the job done! We love what we do, and that’s why we’re doing it. We believe in our clients and are proud to present them to the world.

At Krupa, it’s all about YOU…

RACHEL KRUPA

Founder

With Michigan beginnings in the political sphere and a bicoastal plunge into all walks of PR, my mom called me a professional intern! I worked for a Congressman in Washington D.C. and the Democratic Constituent Relations office in Michigan’s capitol before I landed an internship in New York City at Major League Baseball’s Commissioner’s Office.

After testing the waters at MLB, I knew the sports industry was not for me (thank you manyth internship).

What I needed was more excitement, so I was lucky to be introduced to Lizzie Grubman, who catapulted my lifestyle PR journey. I was very fortunate to have been personally mentored by Lizzie, who took me under her wing and taught me the in’s and out’s of PR. We worked with a lot of nightclubs and handled countless celebrity events. After five plus amazing years, sunny California called my name.

I opened the West Coast office of Berk Communications where I continued to launch with hospitality and lifestyle clients. After three years of learning to run an office, in 2010, I was inspired to open Krupa Consulting! I found my true calling with the things I am most passionate about: natural, well-created food and wellness. Every day is a new challenge that inspires. Krupa is the evolution of doing what we love best; it is ever evolving, deepening in resources and creativity, and expanding.

BROOKE ARONOFF (LA)

JULIA ADKERSON (LA)

MEREDITH SIDMAN (NY)

CYNTHIA PENA (LA)

JOHANNA ALBERTSSON (LA)

NINA KEMPNER (LA)

ANNABELLE GILETTI (NY)

AMERICA RICHMOND (NY)

RAVEN KNIGHT (NY)

MCKENNA BASS (LA)

KAYLEE RICHARDS (LA)

KELSEY PRANKE (LA)

LEXIE HANNA (LA)

Krupa brings mainstays and emerging brands into the limelight.

SERVICES

We specialize in a 360 viewpoint for our brands by building them not only through innovative press, but also through strategic partnerships and new media.

Krupa brings brands (established and emerging) into the limelight by building their profiles in consumer lifestyle, food, buzz, business, and wellness press. We excel at building editorial profiles in both in-book and online outlets. We assist in creating social strategies so our clients can shine on digital platforms (Instagram, Facebook, Snapchat, etc).

We like to build to one’s coolness factor by creating amazing partnerships; looking for unique sponsorships and speaking opportunities; and adding in events of all sizes. With deep roots in Los Angeles and New York, we believe it’s important to tap into the tastemakers from coast to coast and the perfect consumers for each brand in between.

PAST CLIENTS

Thrive Market (launched), Tastemade (launched), Cadet, Bondi Harvest, Prova Pizza, Church Key, Athos, Angelini Alimentari, Burger Lounge, The Counter, Flow Kana, The Class by Taryn Toomey, Freddy Smalls, Fresh & Co, Smari, The Jamie Oliver Foundation, The Jorge Posada Foundation, La Colombe, The Mondrian, OMG Meditation, Pause Floating Studio, Pete’s Paleo, Pursoma, Koral Activewear, TedX Manhattan Changing the Way We Eat, Three Jerks Jerky, VistaJet, Unplugged Mediation, Cook Beautiful by Athena Calderone, The Food Therapist, Ramona Wine Spritz, The Wayland, Good Night Sonny, The Wild Son, The Lost Lady, Sweet Laurel, Gem & Bolt, New York Pilates, Bloomscape, Fleur Marche, Freshii, Goop Wellness, Plant People, This Saves Lives, Dona, JuiceBot, Eat Drink Vegan, Kiito, Panorama, Render Foods, Roam, Swoon, Arroyo Seco Weekend, Matchabar, Almanac Insights, Arclight, Olipop, Vital Farms. Good Catch, Kelvin Slush, SMPL

CAREERS

Winter Interns – Los Angeles and New York

Winter Interns – Los Angeles and New York

Krupa Consulting is seeking interns with a passion for food and wellness. A successful candidate will be eager to learn the ins & outs of PR.  S/he must be able to wear multiple hats while immersing themselves in the brands and be a team player; therefore, a self-starter with innovative ideas, who is ready to hit the ground running, is our perfect fit!

 

Account Coordinator – CPG: Location New York or Los Angeles

Account Coordinator – CPG: Location New York or Los Angeles

Location:  New York or Los Angeles

Krupa Consulting is seeking a publicist with one to two years of experience with a passion for food and wellness. A successful candidate will be a creative and strategic thinker. S/he will possess excellent written and verbal communication skills. S/he must be able to wear multiple hats while immersing themselves in the brands and be a team player; therefore, a self-starter with innovative ideas, who is ready to hit the ground running, is our perfect fit!
Position Details

Krupa Consulting is looking for a dynamic candidate with the following qualifications:

  • PR experience – 1-2 years of experience with a strong internship background
  • Proactive, hard-working, and positive attitude
  • Passion for food, wellness and improving our food system
  • Experience with Cision Excel, Word, PowerPoint, Adobe, and other press-driving programs
  • Strong ability to take charge and desire to grow with the company
  • Excellent organizational and communication skills
  • Ready to roll up their sleeves to help out

Foundational Duties

  1. Work with Account Leads to craft thoughtful pitches for clients
  2. Manage outreach to key influencers
  3. Brainstorm creative brand synergies for clients
  4. Build connections by meeting with editors/influencers regularly
  5. Manage Companies the company’s clip deck: organize and service media clips to clients
  6. Build and organize media lists
  7. Assist with team’s needs with client campaigns and media mailers
  8. Drafting monthly reports and related correspondence to clients
  9. Assistance with client events including preparation prior and assistance on-site – this may involve working evening and weekend events
  10. Other collaboratively determined duties as talents and niche in the firm evolve

Salary will be based on experience.

Account Executive – CPG: Location New York or Los Angeles

Account Executive – CPG: Location New York or Los Angeles

Location:  New York or Los Angeles 

Krupa Consulting is seeking a hands-on publicist in our Consumer Packaged Goods (CPG) sector with a food and lifestyle emphasis. A successful candidate will be a creative and strategic thinker. S/he will possess excellent written and verbal communication skills.  S/he must be interested in conversations around our food system and how we improve it.

S/he must be able to wear multiple hats while immersing themselves in the brands and be a self-starter with innovative ideas, who is ready to hit the ground running, is our perfect fit!
Position Details

Krupa Consulting is looking for a dynamic candidate with the following qualifications:

  • A minimum of 2 years PR experience in the food and/or lifestyle sector
  • Proactive, hard-working, and positive attitude
  • Experience in managing and maintaining working with clients
  • Experience in coordinating small-scale events
  • Creative with the ability to pitch trends as well as think outside the box to create non-traditional press pitches and activations
  • Experience with Print Shop, Cision, PowerPoint, Adobe, and other press driving programs
  • Strong ability to take charge and desire to grow with the company
  • Be organized and ready to roll up their sleeve with an excellent attitude

Foundational Duties

  1. Pitching and client relations
  2. All pitching follow through and follow up
  3. Coordinating events in which clients are participating and following up with media post-event
  4. Brainstorm creative brand synergies for clients
  5. Drafting monthly reports and related correspondence to clients
  6. Oversee reviewing and sending client clips
  7. Other collaboratively determined duties as talents and niche in the firm evolve

Salary will be based on experience.

Senior Account Executive – Wellness : Location New York

Senior Account Executive – Wellness : Location New York

Senior Account Executive – Wellness 

3 Years of Experience Required (Beauty/Health Focused) Minimum

LOCATION: New York

Krupa Consulting is seeking a hands-on publicist with extensive wellness & lifestyle media contacts with an emphasis in wellness/natural beauty oriented products. A successful candidate will be a creative and strategic thinker. S/he will possess excellent written and verbal communication skills and have PR experience with wellness and lifestyle brands. S/he must be able to wear multiple hats while immersing themselves in the brands and start pitching immediately; therefore, a self-starter with innovative ideas, who is ready to hit the ground running, is our perfect fit!

Position Details

Krupa Consulting is looking for a dynamic candidate with the following qualifications:

  • Experience in with wellness products/services – pitching on a local (New York) and national level
  • Proactive, self-starter, hard-working, and positive attitude
  • Experience in managing and maintaining client accounts
  • Highly sophisticated client communication skills
  • Experience in coordinating events
  • Creative with the ability to pitch trends and feature stories as well as think outside the box to create non-traditional press pitches and activations
  • Experience with Print Shop, Cision, PowerPoint, Adobe, and other press driving programs
  • Strong ability to take charge and desire to grow with the company

Foundational Duties

  1. Pitching and running accounts
  2. All pitching follow through and follow up
  3. Coordinating events in which clients are participating and following up with media post-event
  4. Brainstorm creative brand synergies for clients
  5. Drafting monthly reports and related correspondence to clients
  6. Other collaboratively determined duties as talents and niche in the firm evolve

Salary will be based on experience. Upon interview, one must be able to show at least 3 media contacts as references and writing samples. A press book is a plus.

CONTACT

Krupa Los Angeles
811 Traction Ave. Suite 3B
Los Angeles, CA, 90013

Krupa New York
237 Centre St 2nd Fl
New York, NY 10013

HELLO@KRUPACONSULTING.COM
213.626.0465 (Los Angeles)
212-226-2922 (New York)

SITE MADE IN NYC BY RIVINGTON DESIGN HOUSE